Friday, January 30, 2009

Cyber Marketing


I've given quite some time for you to work out a rhythm with organization. I know things are running smoother for you. Lets move on to places to promote you. No matter where you promote yourself the road should always lead home. In cyber space; home is your own website.

The amount of cyber resources designed to help to promote you are endless. Myspace is one source you can use that has multiple A&R platforms. But don’t stop there. Not everyone has a myspace account and because of this, building awareness in other social networks are an asset to you. Knowing where to find your audience on the web will save you time and frustration. Here are some effective networks that are either free or low cost.

Your Main Website
You need your own website. It is without a doubt the doorway to global recognition. Here are some things to keep in mind while creating one or editing an existing site.

Content is still king
Your site should have some content before the directories will list it. Pages of affiliate links or banners, one page "flyer" type sites, etc., may make it into the search engines (for a short time) but they won't make it into the directories. Remember that there is a human editor looking through your site to decide on its suitability. You want to do everything in your power to make that editor feel that your site is a legitimate and helpful addition to their directory.
Try having some information on your site such as articles, or resources that someone interested in your business, service or field might find useful. Also try to have a good bunch of links that you think might be relevant to those visiting and try to give each link some actual description as to its content. Giant pages of links are generally frowned upon - but pages of links with explanations as to why they're being included, will be seen as a genuine resource for your visitors. Exchanging links with other sites is also one of the BEST ways to both increase your site's "popularity" with the search engines, and make a connection with other webmasters administering sites like your own. Who knows where that networking might lead?

Consider getting your own domain name: I hate to tell you this, but unfortunately, directories are less likely to categorize a site on Geo Cities, Fortune City, Tripod, or any service like that. Even if they do, you're likely to be low on their totem pole. Tripod and sites like it certainly do serve a purpose - and a valuable one at that - but unfortunately, they don't have a great reputation for quality with the major directories. I always advise those wanting to promote their business or service on the net to get their own domain name. It's not very expensive at all these days. Try a service like http://www.dotster.com/. If you're intending on making any money from your website, it's time to get serious. Having your own domain name lets other people know that you mean business.

The DIY Website
If you have decided to build your site, and that’s fine. Just note that the same tactics you use for your Newsletter, and other copy materials, must transform here as well. Now when it comes to building your own website, you should keep these pointers in mind. Control your navigation paths. All of your sub pages should lead to these three areas.

Home page
Sales/ order page
Frequently asked questions

Having sub pages that give more insight of your character and of other band members are fine; just make sure you tunnel them back to your product. That’s your number one goal right? To sell your product, right? Every single aspect of your Web site should serve the same master — your product. Nothing is more important than the product that you are going to sell.
Keep your pages simple. Go for that corporate look. I know it’s hard to turn down flashy widgets, and jazzy intros, but they distract your viewer, or it may cause your page to load slowly. Viewers are very impatient. What is the purpose of your sight and what kind of result do you expect? The answers to these two questions should drive your design. You must capture their attention quickly. If you don’t they will leave your site at the drop of a click.

White space is your friend. Having white backgrounds will keep your readers reading longer. The more difficult it is to read your content causes your viewer’s eyes to quickly tire and leave before they get to your sales pitch.

Use traditional fonts. There are thousands of bizarre looking fonts available. If you think they’re cool, use them on your CD artwork. But as far as the Web site that sales millions are concerned, stick to Times New Roman, Arial, Veranda and other long-established fonts that are both conservative and easy to read.

Be consistent. Repeat many of your design components such as type effects, images, layouts, from page to page and promotion to promotion. Choose a graphic theme and use it for all of your promotions. This is another way to have your branding stick in the heads of your audience.
Use contrast. When elements are different, make them really different. Use color, contrasting typefaces or type weight, and other ideas. Centering everything is very amateurish.
Web counters are only good for your site if you have 1 million unique visitors per day. Small numbers will make you appear insignificant, and you want to look large!
Check out these sites that can help you jazz up your site for free.


http://www.cooltext.com/ is a really nice site for creating eye catching fonts, logos, and buttons .

http://www.3d-pack.com/ this site enables you to create 3D boxes, CD and DVD cases. (I love this site!) You can create these 3D creations in Adobe Photoshop.

http://www.glassybuttons.com/ is another site to create cool buttons for your site.

http://www.dafont.com/ you'll find a huge selection of great free fonts here.

http://www.wantedfonts.com/ categories are listed on the left navigation.

http://www.sxc.hu/ is great place for free photos.

http://citrusmoon.typepad.com/citrusmoon/ offers a wide assortment of pretty tiles and backgrounds.

http://wellstyled.com/tools/colorscheme2/index-en.html offers a very easy to use color scheme generator.

http://colormatch.dk/ is a utility that will help you select a matching six color pallet for your blog.
Now if you realize that you have bit off more than you can chew, it's okay. You can use a company like http://www.hostbaby.com/ and use their templates, email, get your own domain name all for an affordable price. This will free you up to learn with out pressure.


For a complete e-guide on how to effectively to promote you visit: www.MyMelodiesNowMg.com/ebook.htm


As always, Be Blessed!RonSher Author of "5 Minutes 2 Show Time!" http://www.mymelodiesnowmg.com/www.tinyurl.com/5minutes2showtime

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